| N (column %) | Cumulative % returned 8th day | Cumulative % returned 10th day | Cumulative % returned 22nd day | Relative percentage increase in return from 8 to 10th day |
---|---|---|---|---|---|
Overall | 5065 | 69.9 | 76.4 | 88 | 9.3 |
Day of the week first email sent | |||||
Monday | 669 (13.2) | 69.5 | 78.3 | 88.3 | 12.7 |
Tuesday | 826 (16.3) | 68.2 | 74 | 86.4 | 8.5 |
Wednesday | 920 (18.2) | 68.2 | 75.4 | 88.3 | 10.7 |
Thursday | 852 (16.8) | 71.1 | 76.6 | 88 | 7.8 |
Friday | 848 (16.7) | 70.5 | 75.2 | 87.4 | 6.7 |
Saturday | 950 (18.8) | 71.9 | 79.2 | 89.3 | 10.1 |
Age group | |||||
 < 55 | 326 (6.4) | 68.4 | 72.7 | 83.4 | 6.3 |
55 – 64 | 1472 (29.1) | 69.3 | 76 | 88.6 | 9.7 |
65 – 74 | 2396 (47.3) | 71 | 77.4 | 88.8 | 9 |
 ≥ 75 | 871 (17.2) | 68.7 | 76 | 86.3 | 10.7 |
SES quartile* | |||||
1st (most disadvantaged) | 774 (15.3) | 70.9 | 76.2 | 87.3 | 7.5 |
2nd | 1008 (19.9) | 67.6 | 74.9 | 87.3 | 10.9 |
3rd | 1148 (22.7) | 71.1 | 76.3 | 88.1 | 7.4 |
4th (most advantaged) | 2123 (42.0) | 70.1 | 77.4 | 88.5 | 10.3 |