Fig. 3

Hierarchical bayes zero-centered utilities. Note A higher and positive utility value denotes a higher preference, while a lower and negative value represents a lower preference relative to other test levels. Utilities for patients (dark grey) and by physicians (pale grey) appear laterally to their corresponding clustered bar. Abbreviations: Mild; Tingling in the fingers, dizziness and dry mouth, Moderate to severe; Chest pain, irregular heartbeat, flushing, breathing difficulties, and a 0.1% chance of serious complications, Ionizing radiation; Exposure to radiation and a 0.1% possible increase in cancer risk